
50K +
APPLICATIONS received so far
MODERN VALUE-RETAIL FOR INDIAN STREETS
Explore Model

GULLEE is revolutionizing value retail for the Indian market. We bring China-quality products at India-friendly prices through a network of partner-operated stores.
Our unique model eliminates the biggest risk in retail — dead stock. Partners operate stores with zero inventory liability, while customers enjoy quality everyday products at 40-60% lower prices.
50K+
Applications
₹0
Inventory Risk
40-60%
Price Savings
Zero Inventory Risk
We manage all stock liability. No dead stock for partners.
Curated Selection
Every product handpicked for quality and value.
Fast Restocking
48-hour replenishment cycle keeps shelves full.
Smart Inventory
AI-powered demand forecasting ensures optimal stock.

5,000+
Quality Products at Value Prices
See how our model compares to traditional retail franchises.
50,000+
Partner Applications
5,000+
Product SKUs
₹0
Inventory Risk
40-60%
Price Savings
Feature
Others
Inventory Risk
100% on partner
Initial Investment
₹25-50 Lakhs
Dead Stock Liability
Partner bears it
Product Selection
Fixed catalog
Restocking
7-14 days
Profit Margin
10-15%
Training & Support
Limited
From application to grand opening, we make starting your retail business simple.
Fill out a simple 5-minute application form. No experience needed.
Virtual or in-person consultation to discuss your location and goals.
We help you set up your store with fixtures, signage, and initial inventory.
Launch your store with full marketing support and ongoing assistance.
From kitchen to personal care, we've got your customers covered.
1,200+ items
800+ items
600+ items
400+ items
500+ items
700+ items
Join thousands of entrepreneurs with zero inventory risk and complete support.
Quality everyday products at 40-60% lower prices.
Find answers to the most common questions about partnering with GULLEE.
The initial investment ranges from ₹3-5 Lakhs, which covers store setup, fixtures, and initial working capital. This is significantly lower than traditional retail franchises which typically require ₹25-50 Lakhs.
GULLEE retains ownership of all inventory. You receive products on consignment – you only pay for what you sell. Unsold items are taken back by us, eliminating dead stock risk entirely.
No! We provide comprehensive training covering store operations, customer service, inventory management, and sales techniques. Many of our successful partners are first-time entrepreneurs.
From application approval to grand opening typically takes 30 days. This includes location verification, store setup, training, and inventory delivery.
We offer end-to-end support including training, marketing materials, store design, 48-hour restocking, a dedicated relationship manager, and ongoing business consulting.
Partners typically earn 15-25% margin on sales. With our competitive pricing and high turnover rates, many partners achieve profitability within 3-6 months.
We're rapidly expanding across India, with a focus on Tier 2 and Tier 3 cities. Contact us to check if your area is available for a new store.
We offer 5,000+ SKUs across categories including home & kitchen, personal care, stationery, electronics accessories, fashion accessories, and toys – all everyday essentials at value prices.
Join the retail revolution. Whether you want to shop smarter or start your entrepreneurial journey, GULLEE is here for you.