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50K +

APPLICATIONS received so far

MODERN VALUE-RETAIL FOR INDIAN STREETS

Explore Model

Gullee - Modern value-retail for Indian streets
About GULLEE

The Smarter Way to Retail in India

GULLEE is revolutionizing value retail for the Indian market. We bring China-quality products at India-friendly prices through a network of partner-operated stores.

Our unique model eliminates the biggest risk in retail — dead stock. Partners operate stores with zero inventory liability, while customers enjoy quality everyday products at 40-60% lower prices.

50K+

Applications

₹0

Inventory Risk

40-60%

Price Savings

Zero Inventory Risk

We manage all stock liability. No dead stock for partners.

Curated Selection

Every product handpicked for quality and value.

Fast Restocking

48-hour replenishment cycle keeps shelves full.

Smart Inventory

AI-powered demand forecasting ensures optimal stock.

Home essential products

5,000+

Quality Products at Value Prices

Why Choose GULLEE

The GULLEE Advantage

See how our model compares to traditional retail franchises.

50,000+

Partner Applications

5,000+

Product SKUs

₹0

Inventory Risk

40-60%

Price Savings

Feature

G
GULLEE

Others

Inventory Risk

Zero

100% on partner

Initial Investment

₹3-5 Lakhs

₹25-50 Lakhs

Dead Stock Liability

GULLEE bears it

Partner bears it

Product Selection

AI-optimized

Fixed catalog

Restocking

48 hours

7-14 days

Profit Margin

15-25%

10-15%

Training & Support

Full support

Limited

Simple Process

Launch Your Store in 30 Days

From application to grand opening, we make starting your retail business simple.

01
Day 1

Apply Online

Fill out a simple 5-minute application form. No experience needed.

02
Week 1

Meet Our Team

Virtual or in-person consultation to discuss your location and goals.

03
Week 2-3

Store Setup

We help you set up your store with fixtures, signage, and initial inventory.

04
Week 4

Grand Opening

Launch your store with full marketing support and ongoing assistance.

Our Products

Everyday Essentials at Unbeatable Prices

From kitchen to personal care, we've got your customers covered.

🏠

Home & Kitchen

1,200+ items

💆

Personal Care

800+ items

✏️

Stationery

600+ items

🔌

Electronics

400+ items

👜

Fashion Accessories

500+ items

🎮

Toys & Games

700+ items

Join Us

For Partners & Customers

For Partners

Start Your Retail Business

Join thousands of entrepreneurs with zero inventory risk and complete support.

  • ₹3-5 Lakhs investment
  • Zero inventory risk
  • Complete training & support
  • 15-25% profit margins
For Customers

Shop Smart, Save Big

Quality everyday products at 40-60% lower prices.

  • 5,000+ quality products
  • 40-60% lower prices
  • Neighborhood locations
  • New arrivals weekly
FAQ

Got Questions?

Find answers to the most common questions about partnering with GULLEE.

Questions? We've got answers.

The initial investment ranges from ₹3-5 Lakhs, which covers store setup, fixtures, and initial working capital. This is significantly lower than traditional retail franchises which typically require ₹25-50 Lakhs.

GULLEE retains ownership of all inventory. You receive products on consignment – you only pay for what you sell. Unsold items are taken back by us, eliminating dead stock risk entirely.

No! We provide comprehensive training covering store operations, customer service, inventory management, and sales techniques. Many of our successful partners are first-time entrepreneurs.

From application approval to grand opening typically takes 30 days. This includes location verification, store setup, training, and inventory delivery.

We offer end-to-end support including training, marketing materials, store design, 48-hour restocking, a dedicated relationship manager, and ongoing business consulting.

Partners typically earn 15-25% margin on sales. With our competitive pricing and high turnover rates, many partners achieve profitability within 3-6 months.

We're rapidly expanding across India, with a focus on Tier 2 and Tier 3 cities. Contact us to check if your area is available for a new store.

We offer 5,000+ SKUs across categories including home & kitchen, personal care, stationery, electronics accessories, fashion accessories, and toys – all everyday essentials at value prices.

Building India's Largest Network of Neighborhood Value Stores

Join the retail revolution. Whether you want to shop smarter or start your entrepreneurial journey, GULLEE is here for you.